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Meeting the ‘got milk?’ challenge in Europe's dairies

11 Mar 2016
Samuel Alexandersson

Meeting the ‘got milk?’ challenge in Europe's dairies

Some years ago, a popular U.S. campaign reenergized the consumption of cow's milk. The "Got Milk?" campaign ran from October 1993 to February 2014 and has been accredited for greatly increasing California milk sales. In Sweden, heads were nodding at Europe's second largest diary company, Arla Foods; they knew they needed to "get milk" from production to storage in a more efficient manner.

In 2004, Arla Foods needed to make a decision. Their conveyor system was no longer up to the task of transporting dairy products from production to chilled storage. At the time, management decided to introduce manual warehouse trucks. Initially, Arla Foods operated five trucks two shifts a day for nearly four years; one truck was added later.

An active decision to improve efficiency

The decision to replace the six manual trucks with automated guided vehicles (AGVs) was made in 2009. The "new" trucks ran the same two shifts a day, now without operators. Two more AGVs were added later, and all eight were in use even as Arla Foods initiated the close of its Gothenburg, Sweden operations in 2013.

Relocating efficiency is easy

The new home of the eight AGVs was the Arla Foods dairy center in Falkenberg, Sweden. The ease of relocating to this facility demonstrated the versatility, expandability and flexibility of AGVs. Today, these eight machines function effortlessly, three shifts a day.

Expandability ensuring ROI

The introduction of AGVs in Arla Foods' operations in Götene, Sweden, is a prime example of AGV expandability. When management decided to employ the use of AGVs, they used a stepped approach. AGVs were introduced into different transportation processes in three steps. By the end of the project, a total of nine AGVs were installed; Arla Foods realized return on investment after two years.

Getting milk to 6M people

Finally, Arla Foods' distribution operations in the U.K. uses AGVs to move over 1.5 million liters of milk every day. In this custom-designed "refrigerator," 90+ state-of-the-art AGVs transport milk from the filling stations to dispatch, each one travelling more than 15km a day. This dairy delivers milk to nearly six million inhabitants in the counties of Greater Manchester, Somerset and West Midlands.

To find out more about how AGVs can meet your "got milk" challenges, speak with one of our automation specialists and read one of our success stories.

About the Author

Samuel Alexandersson

What I enjoy most about my work is the constant challenge to be aware of the changing needs of the marketplace. Business is booming and my role of finding opportunities and then addressing them with insights is highly rewarding. As Product Marketing Manager my main work is to analyze and join the dots to successfully segment and position a strong portfolio of products for the future market. A strong source of motivation in this global environment is all the great people you meet. Not only colleagues, but stakeholders from all over the world. Studied: Industrial Management and Engineering, The Faculty of Engineering at Lund University. Samuel can be reached at [email protected]

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